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From Teen Prodigy to Industry Titan: The Remarkable Rise of Josh Elizetxe
Discover the journey of a young entrepreneur who transformed a $20 idea into a multi-million dollar revolution in oral care
HAPPY Questions
March 12, 2024
Good afternoon HAPPY Trailblazers,
How did a teenage entrepreneur from West Phoenix rise to challenge giants like Colgate and Crest, creating a multi-million dollar business by his mid-twenties?
Early Life
Josh was born in December of 1992 in West Phoenix. He excelled academically, graduating as valedictorian from Alhambra High School and later from Arizona State University's Barrett Honors College and W.P. Carey School of Business with summa cum laude honors. While in college, he was actively involved in the community, including being a Hispanic Business Student Association member.
I think wealth is not always measured in money, it's often in the time they have control over. That for me is having control over my time, so a lot of times I'm able to spend time with family during weekdays when otherwise if I was working somewhere else I would have to be an office and not spend time with family.
Personal Life: Josh recently got engaged to Charlie Lauren Richards. He has been very good at keeping his personal life private. |
Known For: Snow Teeth Whitening, Foresold |
Net Worth: $100+ million |
Early Career
His entrepreneurial journey began early, creating his first website for a client at 13 years old, and starting an online advertising agency at 16. This agency quickly found success, landing a Fortune 500 client by the time he was 19. After selling this agency for a significant amount, he focused on Snow, developing it into a successful business with revenues exceeding $25 million by the time he was 25.
Taking Shape
Josh chose the beauty products industry, motivated by his experience with jaw surgery as a child, and identified a market gap between over-the-counter whitening strips and professional dental treatments. He focused on creating a product that stood out in a competitive market and employed innovative marketing strategies, such as leveraging celebrity endorsements. His ability to understand and adapt to market needs, and expertise in digital marketing, played a crucial role in building Snow into a multi-million dollar business.
Highlights
In 3 short years, they hit $100 million in sales
Over 13 million people shopped SNOW products in 2021 alone
Their success has led people to call them “The Apple of Teeth Whitening”
Work with A-List celebrities like Floyd Mayweather, Rob Gronkowski, Chris Pratt, Kris Jenner, and many more
Focus is where the money is made.
Despite the financial success, Snow prioritizes his passion for the business and its potential impact over personal financial gain. He has invested back into the company and has emphasized the importance of having a business that excites and motivates one, even when scaled up significantly.
Stay bold, stay brilliant!
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