Resilience Redefined: The Perry Lunsford Story

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How Did a Military Vet Overcome Childhood Adversity to Become a Master in Ethical Insurance Sales?

Perry Lunsford's path to success was a journey of overcoming adversity. Raised in Fort Worth, Texas, he faced considerable challenges in his early years. Despite these hardships, his enlistment in the Air Force marked a significant turning point, profoundly influencing his perspective and guiding him toward his professional endeavors.

Early Life

Lunsford was born in Fort Worth, Texas in December of 1974. He grew up in two separate households. His mother was a hoarder and his father didn’t have much of a house. No carpet. No paint on the walls, just drywall. No running water. Perry grew up with three siblings, two brothers, and a sister. When someone was thirsty they had to go outside and fill up a bucket of water. His parents were content to live that way. His father was a great guy, who believed if God wanted him to have more money, he would give it to him.

The Military

Not having enough and looking for more, once Perry was old enough and able, he joined the military, signing on with the Air Force. It opened his eyes, opened his mind, and changed his life. Military experience has a way of making you see things differently.

It’s the focus on constant daily improvement that builds the most successful human beings, and Perry takes it to heart.

Early Career

After a decade in the Air Force, and with a fresh mental acumen and physical presence, Perry immediately put his mind and his body to work on new ideas. Coming out of the Air Force, Perry had an idea about making money on social media. It was 2005, and the internet was still coming into its own.

“I had this idea to have people go online, put their credit card number in, and then I would just show up the next day and mow their yard. I had about $60,000 I had earned from my time in the Air Force and invested in this business to build a team of people to mow residential lawns through this website I had built.” Perry says.

The website was designed to look like a salon and had cool music playing in the background at all times. “I’d get e-mails at least once a week from people all over about how much they loved the site. One woman told me she kept the website up all day long just because she loved the music so much.”

The lawn mowing business was a huge success, but then the success of the internet and the big boys like Google got in the way. So, Perry sold the company and moved on.

Taking Shape

Perry had a short stint in physical fitness and grew the business through social media. They had gotten to the point of owning several gyms, but then Planet Fitness opened and spread quickly. He realized he couldn’t compete with $10 memberships and ultimately had to shutter the doors.

Perry found himself looking for his next thing. He had just come off a big loss financially so he decided that he needed to go get a job. The problem was he’d never had a job before. He had a cousin who sold life insurance and made millions of dollars so Perry reached out. His cousin told Perry that the strategy for wealth is you want a unique product, a residual business, money upfront, and a company that will market for you or at least help pay for it. Perry told him, “It doesn’t sound like that exists.”

Enter USHEALTH Advisors

Perry and Jayme got to work and built out a platform through Facebook. In their first 13 weeks, Perry issued $280k in annual volume (the company goal is $100k for a rookie agent).

Moral of the story

Do what you’re good at and makes you happy. Treat your customers right, and the money will follow.

Stay bold, stay brilliant!

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